PR issues and press statements

Healthcare units will inevitably be involved in untoward incidents and these will often attract media interest in either the local or national media.

Electronic communication enables fast and widespread dissemination of information and it is therefore important to devise a clear media strategy to seek to minimise the impact on a unit’s reputation, and in particular, its relationships with commissioners and funders.

We have significant experience in advising on crisis planning and management, and assisting in the development of a comprehensive media, PR and reputation management strategy.

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